In a slow-growth economy with fierce competition, companies need every edge possible to boost sales or return on their marketing spend.
Pint-sized software company Datawatch (DWCH) -- our top pick for 2013 -- provides just the edge, providing report analytics that lets customers access valuable information otherwise trapped in static reports, text files, PDF�s and other content rich data.�
CRM (customer relationship management) software does a fine job with the roughly 20% of data that is already neatly organized in reports; it�s the other 80% of unstructured data that�s the problem. �
A retailer may have product-buying history in one database, customer transaction history in another, and real-time data showing what is moving off shelves in yet another. �
Datawatch software lets this company use predictive models incorporating all this data to better predict who is buying what and when. �
Add in business rules and customer demographics and the retailer can deliver a more targeted offer to a particular customer or determine the best time to advertise to others. �
CEO Michael Morrison joined in 2011 and has been shaking things up, hiring a slate of new salespeople and most recently a chief marketing officer.� It�s working�sales in the most recent fiscal year grew 45% while EPS soared to $.45 from just $.17 last year. �
We see strong growth ahead, and recommend shares at current prices for investors looking to add a bit of zing to their portfolios.
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