Wednesday, January 30, 2013

RIMM: Crew Sets Up for BB10 Unveiling


Two miles uptown from Wall Street, on Manhattan’s Lower East Side, a couple of workers are putting up tape barriers and metal fences in front of Pier 36, the site of this morning’s debut for Research in Motion‘s (RIMM) BB10, its major new release of the BlackBerry operating system, meant to take back smartphone share from Apple (AAPL), and Samsung Electronics (005930KS), and a host of other Google (GOOG) partners.

Above the doors, a sign reads “Welcome to the BlackBerry experience.” Behind it, high up on one of the hanger-like structures, hangs an enormous BlackBerry logo banner.

Doors open at 9 am, Eastern, and the presentation starts at 10 am.

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