Andy Hargreaves of Pacific Crest today reiterates a Sector Perform rating on shares of Netflix (NFLX), calling the intense debate by the U.S. Senate of a bill titled H.R. 2471, to allow dissemination of subscribers’ movie viewing choices via Facebook, a sign the bill may not pass in its current form, which would be a “slight negative” for the company.
As The Hill’s Gautham Nagesh reports today, The Senate Judiciary Subcomittee on Privacy, Technology and the Law held a hearing in which some members raised concerns about a “blanket opt-in” approach in the bill that would give Netflix� the right to obtain user consent just one time and then display on Facebook that user’s movie viewing habits on a regular basis.
The integration with Facebook would have helped Netflix with subscriber marketing, he writes. That now appears less likely, at least in the bill’s current form:
Members Tom Coburn (R-OK), Al Franken (D-MN), and Patrick Leahy (D-VT), all appear to favor draconian changes to H.R. 2471 that would require consent from viewers each time they watch a video, before the video provider then shares what they watch with their friends online.
Netflix shares today are down $5.51, or 4.4%, at $119.92.
No comments:
Post a Comment