Bloomberg’s Hugo Miller late yesterday reported on Research in Motion’s (RIMM) effort to recapture lost market share in Europe under its recently appointed CEO, Thorsten Heins, who was at the Mobile World Congress, which kicked off yesterday in Barcelona, Spain.
Although RIM is reportedly keeping a low profile at the Mobile Congress, Heins told Miller in an interview just before the show that RIM has a “very strong brand” in Europe still, but has to “earn this every day again.” Europe is a third of RIM’s sales, notes miller.
The article is actually much broader than that, really an overview of what Heins is facing defending and extending the BlackBerry’s market share around the world. Miller captures a number of interesting contrasts, such as the markets where RIM is wildly popular (Dubai, for one), as if other smartphones almost didn’t exist in those places.
RIM is counting on four BlackBerry models released last September, writes Miller, which perhaps were not marketed very well, Heins concedes.
RIM shares this morning are up 12 cents, or 0.8%, at $14.54.
Fin
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