Sunday, August 26, 2012

Apple: iPads to Have Different SKUs, Cheaper Entry, Says DigiTimes

Tech pub DigiTimes has gone nuts this morning with their reporting on Apple (AAPL) and the iPad, producing what amounts to a full court press in advance of Apple’s special event on March 7th, at which the company is expected to unveil a new iPad.

In one article, Aaron Lee and Joseph Tsai report that Apple will offer two tiers of iPad, a model that comes with either 16 gigabytes of storage or 32 gigs, but also the existing iPad 2 but in a new version with just 8 gigs of storage, which they say would allow the product line to “cover different segments and defend against Windows 8-based tablet PCs,” citing anonymous supply chain sources. That model might sell for $349 to $399, versus the current entry-level price of the iPad of $499.

In another article, penned by DigiTimes’s Max Wang and Steve Shen, the authors relate that Apple is ramping production of an iPad with a smaller 7.85-inch screen that might be made in Q3 of this year. The authors speculate that device might be sold for $249 to $299.

And still another article, this one by Shen and Siu Han, claims that Apple faces some supply constraints because of new, higher-resolution displays being used in the iPad 3, which may limit availability initially.

The new iPad is believed to have a “QXGA” resolution, at 2048 x 1536 pixels, or 264 pixels per inch.

Apple shares are up $5.22, or almost 1%, at $547.66 in early trading.

Fin

No comments:

Post a Comment