What Percent of Apple’s Stock Is Apple TV?

Apple (NASDAQ:AAPL) launched Apple TV in early 2007 and has only sold about 10 million Apple TV units to date. In comparison, the company has sold more than 40 million iPhones since the launch of the device in mid-2007.

What percent of Apple’s value do you think comes from Apple TV?

A. 0.5%

B. 2%

C. 7%

D. 16%

E. 24%

Make a selection above to see the answer.

A Clue: Key metrics for the iPhone compared to Apple TV

We estimate that iPhones constitute more than 50% of Apple’s stock. Below we highlight some of our key 2010 forecasts for the iPhone business and compare them to our forecasts for Apple TV.

• Units Sold: 42 million iPhones vs. 8 million Apple TVs
• Pricing: About $530 per iPhone vs. about $215 for Apple TV
• Gross Profit Margins: 48% for iPhone vs about 22% for Apple TV

For additional analysis and forecasts, here is our complete model for Apple’s stock.

Disclosure: No position