Tuesday, October 2, 2012

Yahoo Search Market Share Stabilizes In March, ComScore Says

Has Yahoo (YHOO) finally stopped losing share in the U.S. search market?

New data from ComScore shows that Yahoo had 16.9% of the core U.S. search market in March, up from 16.8% in February, but down from 20.5% a year ago. Yahoo’s share had dropped for the previous 13 months in a row.

Meanwhile, Google (GOOG) continued to dominate the market with 65.1% share, down from 65.5% in February, but up from 63.7% a year ago.

Elsewhere:

  • Microsoft (MSFT) Bing had 11.7% share, up from 11.5% in February, and up from 8.3% a year ago.
  • AOL (AOL) had 2.5% of the market, flat with the previous month,� but down from 3.7% a year ago.
  • Ask.com (IACI) had 3.8% share, up from 3.7% a month ago, and flat versus a year ago.

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