Franchising can be a great way of rapid brand expansion. You can become your own boss easily by buying a franchise. But while selecting a franchise, there are certain factors that should be there on your mind. You must chalk out the product and service you would enjoy selling. Money is a very important factor since you have to judge the amount of money you have that you can invest in the business. Consider the total cost of purchase including the franchise fee, advertising, training inventory, insurance and other costs. Research on how well established the franchise is. Find out for how many years they have been in business and how many other franchises they have opened. A background of its officers and collecting history of any litigation or bankruptcy helps to judge how stable the franchise is.
Check out the track records of these franchises. Check out what kind of training and support will be provided to you as part of the franchise fee. Be sure if you will get step-by-step instructions and hands-on training and what manuals and other materials you will get. Find out how close to your stores will the franchisor allow another franchisee to set up. Be very careful of the terms of the contract. Check if you can sell it to someone else if you want to. Find out what criteria the franchise use in selecting franchisees and how big the market is for the franchise's products or services in your area, and how big the competition is there.
Franchising is a method of entering a franchise agreement where two parties agree to do business with contractual provisions. It is a situation when one party gives idea for the business and the other party executes it. It provides rapid expansion since the company already has a brand image. Since franchise networks buy in bulk, the franchisees enjoy discounts on supplies and raw materials, making it easier for them to compete. Franchise is all about business strategy and business system. Companies use franchising to penetrate the marketplace and ultimate to dominate it. This kind of business involves products and services provided to the customers, and the franchising strategy helps to deliver these products in a steady manner.
No comments:
Post a Comment