EQ Labs, Inc. (Pink Sheets:EQLB) will launch a nationwide promotion at the Las Vegas Boulevard location of Walgreens on Labor Day weekend. The promotion, which will begin on Labor Day weekend, will allow one lucky purchaser of the EQ Smart Energy Drink to receive a free personal poker seminar from poker celebrity Vanessa Rousso. Ms. Rousso has an international reputation as one of the best poker players in the world.
Another lucky winner will receive a personal thrill ride from champion Baja racer, T.J. Flores, later this year. T.J. and the LVDC Race Team, based out of Las Vegas, NV, are the 2008 Over all Off-road Champs and the winner of the 2008 and 2009 Mint 400. The company intends to add at least one additional celebrity to the promotion on Labor Day weekend.
The Company will use this promotion to begin a national rollout of its energy drink in additional Walgreens stores. In addition to Walgreens, EQ Energy drink is sold at Best Buy, 7-Eleven, and other leading retailers.
Maurice Owens, Chief Executive Officer of EQ Labs, commented, “We intend to use our celebrity relationships to build the EQ brand not only in North America but also in Europe. We believe we’ll attract a major crowd at this event. Ms. Rousso and Mr. Flores will both appear personally to sign autographs so we invite all fans of EQ Energy drink to stop by on September 4th to meet Ms. Rousso and Mr. Flores and the EQ management team.”
EQ Labs is engaged in the development, marketing and sale of EQ (“The Smart Energy Drink”). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy, consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers.
Celsius Holdings, Inc. (NASDAQ:CELH) reported recently that Peach Mango Green Tea from Celsius has been selected by convenience store owners and operators as a finalist in the “Best New Products” competition, held by CSP Information Group, the number one business publication for convenience retailing that ties together real world expertise and industry decision makers to deliver highly relevant and immediately applicable news.
Celsius’ Peach Mango Green Tea has been honored as a finalist in the subcategory “Functional-Nutritional Beverages” of the “Packaged Beverages” category. Retailers selected the drink based on factors such as: innovation, how well it satisfies customer demand, and the effectiveness of marketing and distribution strategies.
“This new packaging configuration was designed specifically to give retailers the opportunity to order Celsius in convenient 12 count cases allowing them to easily try Celsius. The 10.5 oz cans of Peach Mango Green Tea have been enthusiastically received by convenience store retailers nationwide for cold door placement,” said Kelly Michols, VP of Sales at Celsius. “Earning the votes of our retailers is a great validation of the work we’re doing to get Celsius into the hands of more consumers.”
Celsius introduced 10.5 oz cans specifically for the convenience consumer including the delicious Peach Mango Green Tea flavor. Celsius provides lasting energy, energizes metabolism, and when enjoyed before moderate exercise, reduces body fat and helps build lean muscle. Celsius, Your Ultimate Fitness Partner is backed by science and powered by Metaplus. Celsius’ great taste is ultimately the reason the convenience consumer chooses Celsius which is vitamin enriched and packed with healthier-for-you ingredients.
Coca-Cola Enterprises� (NYSE:CCE) growing product portfolio includes the world�s greatest brands and beverages.CCE delivers them to the right place at the right moment with the industry�s most effective marketplace execution. CCE is the largest nonalcoholic bottler in the world, and total volume represents 16 percent of The Coca-Cola Company�s total global volume. CCE also distributes Dr Pepper and other notable brands.
While sparkling soft drinks represent CCE’s heritage, their portfolio now encompasses a full range of beverage categories, including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas.
First listed on the New York Stock Exchange in 1986 (NYSE: CCE), the Company’s roots go back to the birth of the Coca-Cola bottling business in the 19th century. Today, CCE serves a population of 421 million, representing approximately 80 percent of the people in North America and the entire populations of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands.
Coca-Cola Enterprises� reach is international, yet the focus remains with the communities in which they operate. Coca-Cola strives to be an outstanding local and corporate citizen and work in partnership with constituents at every level.
Coca-Cola Enterprises continually enhance their portfolio with innovative brand extensions and new products.Coca-Cola Enterprises� has expanded their North American energy portfolio through distribution of Monster brands, while in Europe, they have added glaceau brands such as smartwater, vitaminwater, and vitamin energy. In Europe, Schweppes Abbey Well water and Monster energy brands were added.
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